Aurora Scents — Experiment 01
02 — The Reveal
The crown
Ribbed, weighted, cool to the touch.
Aurora
Engraved into the collar.
The crown
Ribbed, weighted, engraved with AURORA.
Smoked glass
80 ml, held in heavy black glass.
The shoulder
One sculpted fold that catches the light.
The label
It lights like a screen — and every line of its circuit means something.
The label
It lights like a screen — and every line of its circuit means something.
Unveiling at Beautyworld Dubai · 6–8 Oct
Eau de Parfum · 80 ml
Aurora 01
Researched by AI. Blended by hand.
Estimated releaseDec 2026 — Jan 2027
Keep scrolling — how 01 was made
Unveiling at Beautyworld Dubai · 6–8 Oct
Aurora 01
Estimated releaseDec 2026 — Jan 2027
Keep scrolling — how 01 was made
03 — The Experiment
What would a fragrance be if it were designed around how people feel — before a single material was chosen?
HypothesisEmotion first, materials last
MethodMulti-agent AI research
SubjectHuman perception
StatusResolved → 01
04 — AI Research
05 — Emotion, Hour by Hour
Olfactory bulb → amygdala · hippocampus
So the research started there — with what people feel, remember and reach for.
0 — 15 min
It opens.
Confidence
15 min — 3 h
It settles.
Warmth · Calm
3 — 8 h
It stays.
Pull
06 — The Formula
Every material is chosen, tested on skin and signed off. What they are, the waiting list hears first — at launch.
07 — Creation
214 formulations were tested on skin. One became 01.
v.001Rejected · too sharp
v.087Rejected · fades by hour two
v.163Rejected · base too dense
v.214Approved → 01
The label
Every line you just watched being drawn is on this label.
The label
Every line you just watched being drawn is on this label.
08 — Experience 01
The first minute
Bright, clean, awake.
The first hour
It warms, slowly, into something soft.
All evening
Deep, and close to the skin.
Unveiling at Beautyworld Dubai · 6–8 Oct
Researched by AI. Blended by hand.
The formula stays sealed until launch. The waiting list hears it first.
Eau de Parfum · 80 mlEstimated releaseDec 2026 — Jan 2027
Trade, distributor and press enquiriesTurn your phone upright
to experience 01